Internet Marketing – Draw Traffic To Your Site With Content

July 23, 2017

Content is the most important factor in drawing traffic to your web site. Internet marketing requires more than just developing a web site and hoping for the best. Providing useful content is imperative to the success of your internet marketing endeavors. There are several ways content can boost your sales, bring visitors to your web site, and increase your profits.

Internet marketers must place the appropriate keywords on their web sites if they expect a high ranking in the search engines. Depending on the nature of your business, finding the most searched for terms on a particular topic will bring visitors to your site. You must provide fresh content on a regular basis if you expect the search engines to find you. You can also increase your subscriptions and your clientele by regularly updating the content on your web site. By offering free reports or informational publications you will increase your customer base. People love to receive free bonuses, and by offering them to new subscribers or clients you will surely attract new business.

You can create additional cash flow by using an auto responder to send out multi-part newsletters containing links to affiliate programs or web sites. Your subscribers will love the constant information and they will be drawn to the links you provide. Training courses and multi-part newsletters serve as excellent freebies for prospective clients.

Simply having a mailing list is not enough to find success in the internet marketing industry. You must build a relationship with your subscribers and actively seek out new subscribers.

As an internet marketer, sending out new content in the form of informational articles will establish your expertise in your particular area of business and will allow you to gain the trust of your subscribers. The result will be that your subscribers will be anxious to pay for the services or products you offer. Make sure to not take advantage of this trust by offering low quality products. You will quickly lose the trust you have gained if you do not offer the best your business has to offer.

Internet marketing has one constant rule. A list of subscribers is money in the bank. Cultivate your list with new content and special offers. Affiliate programs and link sharing are excellent money making tools for internet marketers. By providing new content on a regular basis, you can keep the interest of your subscribers and gain their trust as an expert in your field. Keep your mailing list up to date and offer special promotions and freebies to your subscribers. Success in internet marketing consists of more than developing web sites and waiting for the traffic to flow. You must offer unique content and attractive incentives if you want your business to profit.

Many internet marketing businesses have failed due to lack of updated content. Your web sites must be constantly updated with new content in order to draw the attention of the major search engines. Keep this in mind when cultivating your mailing list. You can keep the interest of your subscribers by offering free information and offers of free training courses. Your subscribers will love the attention and the expertise you share with them. Internet marketing is a great way to put money in the bank. Just be certain you are providing valuable, new information to keep your subscribers interested.

Healthy Diets Specifically For Teenagers

June 15, 2017

Individuals in their teens need more concern when planning their food habits. It’s critical that as a teenager that you get all the nutrients you need as you are still growing, however to prevent problems some time down the track, it can be necessary to consider doing something about it if you are overweight. Then what are the criteria for a correct food regime for adolescents? Read on for an overview…

It is always important that you eat healthy especially during your teenage years. Similar to adult diets though, losing weight can be accomplished via a calorie deficit. That is, compared to what you are taking in, you will need to burn more calories. Of course, this does not mean eating too little! Instead, it involves choosing healthful alternatives that include all the necessary nutrients.

The number of calories that can satisfy a teen’s requirements in the process of their rapid development is pretty much what they’ll continue to take in as they turn into adults: two thousand calories for girls and two thousand five hundred for boys.

Teenagers who would like to go for a slimming program are advised to abide by these basic considerations. Burning off more calories than you consume can not only be controlled by what you eat, but it can also be obtained by being more active and taking up some exercise. It is always advisable to put your safety first, so content yourself with a maximum loss of two pounds a week in order to avoid potential health concerns. By monitoring and changing your diet to eat healthy, reduce junk and picking up a little exercise, you hold the answers to losing weight smartly.

Rather than cutting out food, change your focus to choosing healthier food options. As opposed to drinking lots of soda, switch to water instead and you will be surprised just how many calories you have reduced! Have large amounts of fruit and veggies, as they are rich in nutrients.

Computer games are a lot of fun and can keep you hooked for hours at a time. Try to ensure that you have a break from these and do something active. It is recommended that you take part in school team sports or work out at some health club. These can be fun and you won’t even notice that you are helping yourself lose weight in the process. You should aim for 30 minutes of exercise, 4 times a week at least if you want to start seeing a change.

Quick fixes like severe limitation in the amount of food you consume are not suitable solutions for the majority of teenagers, unless their obesity is extreme. Since such fixes might negatively impact your health at a later time, stay away from them. You have a young body and the negative effects might not be visible when you first use them, but given a few years you might discover conditions caused by such choices.

Some eating habits are not suitable for adolescents. The Atkin’s low carb diet for example is one that teenagers should avoid. It cuts out a major food group and doesn’t support a healthy eating plan option whilst encouraging an increase of fat content to lose weight which could be damaging to a teenager.

The South Beach Diet is a finer choice because it doesn’t exclude low GI carbs, enabling you to have foods that belong to all groups.

For young people with ages between 8 and 16, a unique food regime was tailored with their needs in mind as a part of the Zone diet. It is made up of a special ratio of proteins, fats and carbs in its compilation of 3 meals and 2 snacks each day.

Even though the Zone diet and the South Beach diet are claimed to be appropriate for teens, experts prefer other alternatives. In order for the youth to develop properly, the right method is to eat healthy and work out regularly so that their bodies become balanced.

Here’s some good news for those with more dramatic slimming needs out there. Consider a teen diet camp. The advantage of such camps is that you’ll find people there who are trained to motivate and guide you through the dieting process that’s suitable for your goals. There you can be sure you will have to stick to proper nutrition and workouts throughout the duration of the camp. With camps located in the US, Canada and the UK (google it if you require another country), some camps claim that you will lose 4.25lbs per week. It is true that for most teens no more than two pounds per week is advised, but these places are different, since they provide specialized personnel to guide you.

In conclusion, while there might be various ways to reduce weight, the ones that teens will benefit from are those that rely on maintaining a healthy diet and workout. Once you change your diet approach to incorporate it into your lifestyle and throw in a little exercise to boot, you will never have to worry about gaining weight again once you have reached your target.

The Benefits of Advertising – Business Internet Marketing

June 10, 2017

Marketing online has become a very profitable way of marketing products and services of the company. Online advertising is one method of advertising that uses the Internet to deliver the marketing message that can attract customers. World Wide Web is the main medium that can be used as part of online advertising to attract customers and spread the name of the company. There are also several examples of online advertising such as email marketing, banner ads or contextual ads on various search engines.

The benefits of advertising business internet marketing are:

1. Ad beneficial for sellers and buyers. This is mutually beneficial. Sellers use advertising to promote products on the internet by providing an explanation of the details of products both in price, usability, and benefits of these products. Buyers who come to the site, they know about the various products from these ads and can choose according to their wishes.
2. Before the Internet, advertising is limited to newspapers, television and so on. Along with the development of the Internet, we can use a variety of ways to advertise our businesses either through email or posting through various websites. Through advertising on the internet allows you to expand the business globally, not limited to time and place.
3. Internet is becoming increasingly popular in line with the number of people who use these systems and tools. Almost all people use online facilities to perform the work as they use email to send and receive the official letter to the company or using social media such as twitter, Facebook, and others. By using advertising on the internet the more people will see and some of them will make a purchase.
4. Advertise your business with the internet; you will be able to reach very specific target audience through this online facility. This is often referred to as SEO Optimize system where you use specific keywords for specific markets. There is also the term PPC or pay per click where you need to pay for keywords that you are advertising on the internet.
5. Online ads can reach every person in the whole world in a small time period. Some tools or software is provided either free or paid; where you can choose which best suit your business. On average a good website can be optimized in a few months and with time running it will be increasing visitors and buyers so that we get a return on investment.
6. Cheap online advertising as a source of advertising would cost so much while placing an ad in the newspaper or television will be more expensive than online advertising. You can also get a clear picture of how much money he would spend and how much profit from your investment.

If you have not done in the advertising business internet marketing, it is good you start to learn the details and start running. This not only shortens your time in business, but you can increase your profits away from what you get. Of course, learning from the right sources and correct.

You May Be Statistically At Risk For A Payday Loan

June 15, 2017

Recently, there has been a lot of talk about percentiles. With the presidential election on the horizon, Americans are being flooded with percentages and many are drowning in confusion. Payday loan lenders have been inundated with borrowers who are trying to stay on top of their bills. A deluge of mass media has emerged to cover the politic elections, surfacing statistical claims about economic differences among the American population and submerging any consistent sense of where one fits into the fiscal scheme of things.

These statistics raise questions that come with a lot of political baggage: Am I one of Occupation Wall Street’s 99 %? Am I one of Mitt Romney’s 47% who rely on federal benefits? And, if so, is this a bad thing?

These ‘factual’ numbers, which are meant to act as clear, logical backing for political campaigns, are leaving many Americans mystified, obscuring political agendas behind a silk-screen of percentages.

Let’s face it; politicians employ these statistics, which may or may not be whole truths, to inspire voters to stand up for a cause–their cause. Among the aforementioned percentages, there is one common denominator: they all target or discuss an audience of low income families. In some cases, these statistics are used to draw attention to discrepancies between high and low income families, while others demonize those in the low income demographic as moochers and/or freeloaders.

Yet, another statistic that has not been addressed in the campaigns but that directly relates to low income families is the number of households in this demographic that utilize payday loan services. A PEW survey recently exposed that 72 % of payday loan borrowers have a combined family income of less than $40,000 per year. Clearly, those in lower income demographics are more inclined to borrow these high interest loans, which they are required to pay off at their own expense.

It is easy to comprehend the reasons that those in low income families are more inclined to borrow–utility bills need to be paid, children need to be fed and clothed, cars need to be in working order and fueled up. This becomes even clearer when considering that most payday loans are taken out to accommodate recurrent, necessary life expenses. Evidently, many low income American families are treading water, relying on temporary safety rafts, like payday loan lenders, to stay afloat, and getting closer and closer to a tidal wave of unavoidable debt.

This raises the questions: do the aforementioned political percentages and statistics accurately represent low income families who are relying on payday loans?

To answer the question, statistics rarely speak for themselves. Yes, over 40 % of Americans rely on federal benefits, but it is important to note that this percentage is largely made up of impoverished families, mothers with young children, and senior citizens. Without such services, more people from these demographics would be pushed to rely on payday loans and cash advances, furthering their debt and making them more susceptible to extreme financial circumstances, such as bankruptcy, which ultimately costs tax payers a great deal of money. It is important to note, additionally, that a person must be employed to take out a payday loan, challenging the idea that the low income families and individuals who rely on such services are freeloaders.

In short, not only is the onslaught of political statistics confusing, it is often unreliable, as it only presents a partial picture of the current circumstances of low income American families–a demographic which makes up a significant portion of the American population.

The Importance of Having Physician Lists Handy

July 22, 2017

Selling pharmaceutical products, medical equipment and services is the niches’ niche. Previously companies and corporations that handle these sort of business transactions often do their marketing internally or have special relationships set up with either health group collectives or certain factions of government supported or aided organisations. Like other businesses, giant pharmaceuticals to even smaller retailers or wholesalers of medical equipment and services (including pharmaceutical grade drugs) have shifted part of its marketing strategies to the virtual worker – where the internet and offline direct marketing can increase their reach and profit margins. This is where the importance of having physician lists handy would be applicable to the direct marketing manager – giving them a highly targeted and volumous list of potential sale leads.

The amount and variance of products that can be found within this niche market is both wide and sometimes overlapping. From general practitioners to dentists, there are many products that either have a general market appeal or specialised products that can enhance the methods and operations of specialist medical practitioners all over the world. Because the lists are highly concentrated and more often than not verified multiple times, you are ensured of having a several groups of potential clients you can use to call and follow up on.

The medical industry is booming all over the world – with U.S.A being a prime example of a country that is on the cutting edge of the medicine. Many companies and laboratories are coming up with newer, better and more advanced methods and traditional means of information dissemination just cannot keep up with these developments. These companies are reviewing their methods of personal door to door selling or direct mail – because of the limitations of their workforce and the time taken for leads to be generated. Product insertion into the marketplace also takes quite a bit of time with this method.

This is where the internet comes in, especially with the advances of online marketing and digital fax – an ability to reach over thousands of prospective in a short period of time. Having a physician list handy means you can acquire and target which market to sell to and how the brand of the product you are selling can resonate with certain individuals. It also allows the direct marketing agent to target several overlapping markets and introduce new, revolutionary products that have a wide application. Marketing by its nature should never be limited and having as wide and as targeted a reach as possible means better sales and more leads.

Invest in a good physicians list – it can mean make or break, especially when you are dealing with such a niche market. Competition is quite stiff as well as you have quite a number of corporations jostling for selling space both offline and online. Lists like these have changed – becoming marketing necessities rather than just a complement to strategy. Specifics work wonderfully here and they have helped a lot of people make a tremendous amount of money just working from home.

Economic Recession Blues – Hospitals Aren't an Exception

July 3, 2017

In its most recent update, the International Monetary Fund (IMF) announced that world growth is forecast to fall to its lowest level since World War II. And with the US being one of the worst hit, the hospital business, an integral part of the medical marketplace, and often regarded as recession proof is beginning to feel the heat.

Despite the fact that hospitals aren’t hit the way the way the automotive sector or the retail has been, and that people will continue to fall sick irrespective of the economy, it seems that the number of people seeking medical care and the profitability of hospitals don’t walk hand-in-hand.

Growth stunted & patients decreasing

A recent report by the American Hospital Association (AHA) finds that the sputtering economy has already led to 45% of hospitals to postpone forthcoming capital projects, with about 13% being forced to completely stall any expansion projects already underway. The AHA report included 639 hospitals in the study.

Further, experts believe that even though people continue to fall sick they’re postponing, most treatments if not all, which can be classified as elective. The credit for the prevailing scenario goes to all the layoffs and the slowing economy. As per the Bureau of Labor Statistics the month of December saw some of the worst layoff figures, as there were 2,275 mass layoff actions, involving 226,117 workers.

What seems worse is that aside from foregoing elective treatments, patients seem to be avoiding essential drugs, with many actually abusing prescription drugs, such as narcotic painkillers , sedatives and tranquilizers and stimulants.

As a consequence, hospitals are reeling under delayed hospital equipment and supply purchases, declining patient visits, reduced staff with no fresh hiring, unpaid medical bills, in addition to ceasing any construction projects. The AHA survey, released in November last year found that patient visits were static or had decreased during the third quarter of 2008, and the cases of unpaid medical bills for hospitals registered a hike of 8%.

The government’s role in uplifting the spirit of hospitals is being thought to be instrumental as Medicare and Medicaid account for about half of the hospital business industry.

Take an Inventory of Kids' Clothing Before Shopping For More

June 21, 2017

When the time to shop for new school clothes draws near, it is helpful to take count of what clothes your youngsters still have and what they will be wanting for the upcoming school year. Every family’s needs and wants will change from time to time, but this can be extremely helpful when it comes time to make purchases.

Making note of an inventory of your youngsters clothing items is really helpful when one doesn’t want to buy more than is needed, or if you are shopping on a tight budget. It is also helpful when you are trying to reduce the number of clothing items that your kid already has. Most families have one child that often throws all their clothing onto the floor while trying to find a special article of clothing. Minimizing their clothing numbers helps kids be more orderly, take better care of their clothes, and you’ll have a neater room as a bonus.

One way to aid in making inventory fun is to hold a kids fashion show. Ask the children to model all their clothing for you. Make certain they have shirts and pants that match, and that each item is big enough. Keep track of what they own and what they will be needing in the near future. The inventory taking show may be a lot of fun and as involved as you and your kids desire.

As your youngsters show off their clothing, make certain they are the right size and that they aren’t too worn to wear. When you are looking through their clothes, don’t forget to pay attention to accessory items that they might need for their outfits. Be on the watch for separates that can be mixed to make different and new looking outfits.

Figure out how many tops and bottoms each youngster will need. This will help a lot when the time arrives to go clothes shopping for your child. When you find a clothing item that’s not big enough anymore, be certain to pass it along to another child or donate it to Goodwill.

Discount Car Rental Deals – Tips For Finding The Best Rates Online

July 13, 2017

The start of the season has already been an excellent start for any search regarding discount car rental deals. As it would be simple to end up being stressed by the whole set of offer within the web-based business, follow this advice intended for simpler look up amongst providers.

For starters, you have to be aware of that you can find a couple of types of providers which are supplying discount car hire deals. In order to save you valuable time, it’s not a secret to expert renters the fact that major worldwide businesses cost more whereas broker agents that team up with them are certainly more low-priced and simpler to acquire large bargains from suppliers.

Therefore the broker agents have the ability to offer the equivalent vehicle class at a lower price. Focus on broker agents in search for the purpose of best offers. Next, there are particular nations which are normally less costly than others. Greece, Cyprus, Slovenia, Malta, Spain, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Italy, Germany, Austria, Switzerland as well as Turkey are among the most cost-effective rental car marketplaces throughout Europe.

At the same time Scandinavian regions tend to be famous for much higher starting fees in European union in default in comparison with previously discussed nations Renting a car in Norway, Sweden, Finland or Iceland will never be as cheep as renting a vehicle in Greece. Arranging beforehand is by no means too early.The second the holiday, business travel schedules are identified to you, reserve a vehicle straight away.

Using this method you will enjoy a couple of critical goals: find discount car rental deals effortlessly as last-minute booking and even you will have much more choices to select from in terms of vehicle class diversity.

Finest discount car rental deals in this year are incredibly excellent valued furthermore in Middle East locations together with several European popular area favored by British and Russian as well as German travelers. In order to find out more which places tend to be this year car rental deals supreme destinations check out car rental deals web page and check the rates.

In addition, iPhone and android phone owners can download an application developed to help you find the best car rental deals online. By having an application on your phone you have ability to check out the prices just when you need to without using computer and having an internet connection.

Commercial Real Estate Marketing Plan – Key Points to Win the Client

June 28, 2017

In giving a client a marketing proposal and strategy to sell or lease a commercial property, a number of things need to be well detailed in the proposal itself. Here are some of the main ones that should never be overlooked in your property proposal.

  • Why Should I Use Your Agency? It is an important question and hopefully you have a very clear idea of the advantages you bring to the sale or leasing process. Generic statements like ‘we know the market’, ‘we are the best agent in town’, ‘we have been here for 50 years’, and ‘we will serve you well’, just do not cut it in competitive markets. Consider why your real estate agency can stand clear and separate to other competitive agencies in promoting the property. Make sure that the client knows without any doubt why they should choose you as the agent of choice. Do not base your marketing point of difference on low commissions or agency paid advertising; that just does not work in this market and will put you out of business fast. Your agency must have something that is special and not copied from other agencies; it should also be so unique that you are the first choice as the real estate agent to take on the listing. If you do not have this clear mindset, then welcome to the world of the ordinary real estate agent that has to fight for every listing. Be separate than everyone else, create your point of difference and then market it well.
  • Happy Existing Clients & Recent Sales: Evidence of market activity and positive results will always come in handy as you attempt to advise the client on the right strategy to adopt for their property. In this property market with an abundance of available property stock, you should never take on overpriced listings. On average it is better to walk away from them and work with listings that are closer to the market price or rent. Your time is a valuable resource and must be protected from unrealistic vendors. A realistic property owner that works within the property market is far better than a property owner that is trying to set their own property market.
  • Prospective Buyer Activity on a Property: Telling the seller or landlord of your current and prospective sources of enquiry is a worthwhile part of your marketing plan. This lets the owner of the property know that you are really on the right ‘wavelength’ when it comes to locating tenants and or buyers. Some agents also adopt the strategy of getting a series of inspections done quickly with potential buyers from their database even at the early listing stage. It is surprising how many listings are sold or rented even before they reach the market officially.
  • What is Value? What is a Property really worth? Whilst exact prices and rents are hard to pinpoint, you should have a reasonable idea to within 5% as to what price or rent you could achieve with any given property. If you have no idea of the rent or the price then it is better to put the property to the market on the basis of ‘expressions of interest’. In that way the market will tell you what they think. With some very unique properties this is necessary given the limited pool of buyers that can participate in the purchase.
  • Methods of Sale and Timing: The main possibilities when selling a property are usually sale by auction, sale by tender, sale at a price, sale by negotiation, expressions of interest, trade or exchange. Knowing the best one to choose is the key to success. Putting the property on the market at a price is the less successful way of property marketing. The reason for this is the market will judge the property and try to reduce the price; if the property is too highly priced it will ‘kill’ any genuine enquiry before you even hear about it. One other fact needs to be remembered and respected here; a property will become ‘stale’ on the market after about 90 days. If it does not sell by then, it is better to remove it from the listing books for some reasonable time, to freshen the property for the next stage of marketing that you need to go to.
  • GANTT Model: For those of you that may not be aware, this is a way of graphically displaying activity. It is a common graphing process. It just so happens that it is a very powerful tool when you put it in a commercial property proposal for sale or lease. The display shows the client exactly what you are going to do for them and when.
  • Question and Answer: As part of your property marketing proposal, it is wise to have one or two pages that handle the concerns and questions of the client. From the preliminary meeting with the client you will have ascertained what matters concern them; you can merge these concerns and your answers into a Q&A format within your proposal.
  • Executive Summary: Always use an Executive Summary at the front of your document. It should be no longer than 2 pages, and bring all the main points to the front of the proposal. Adults generally do not want to read a lengthy document, so all your great work may largely go unread unless you can get the key points to a place that interests the client to read further.
  • An Exclusive Selling Agency Agreement: Why should you do one? The obvious answer is that you can best serve the listing and the client; you can also control the competition agents that may be chasing the same property. Open listings are not desirable and are essentially a waste of time unless you specifically have a purchaser that is a strong contender to take the property immediately. Occasionally I come across an agency that has a business approach of listing everything they can regardless of agency type; whilst this method can work, it does require you to have a very large number of listings and plenty of signs on properties. In only that way will you get the enquiry and conversion numbers that you need for KPI’s on commissions.
  • What are the advantages to a Vendor in having only one Agent when selling a Property? Tell the client why one agent is the best way to go. Multiple agencies working on the one property do not allow focused communication of offers and marketing coordination. Tell the client how you will connect with them on marketing, negotiation, due diligence, and property settlement.
  • Advertising: Yes advertising is expensive and it is still necessary, although you can be selective. You need to get the property message out to the market in the most efficient and direct way. How you do that is really property specific, although the conventional processes of newspaper marketing (expensive) are becoming less necessary. The internet is taking over as the main advertising channel in commercial real estate sales and leasing, and offers your client far better and cheaper ways of putting the property to the market. A key strategy for property marketing is to create 3 different levels of marketing for the client to consider (gold, silver, and bronze), as it gives them the feeling of control when it comes to spending on vendor paid advertising.

So these key points should be well handled in your property proposal. When you get the points clearly set out, the client knows what you can do and why they should choose you as the property agent of choice.

The Most Profitable Business Sectors in 2010

July 14, 2017

Entrepreneurs dream of and start businesses for a variety of reasons. Some hate the jobs they are in, while others dislike the politics of a big office environment. But most would agree that the lure of freedom and flexibility were huge motivating factors.

Regardless of the rationale behind their decision, one criterion is more critical than any other: They want to make money and support their families. While it is easy to get distracted by chasing customers, growing top line revenue and expanding premises, the simple business fundamentals – profit and cash flow – determine whether the entrepreneur’s dream will ultimately last or turn into a nightmare.

It is almost impossible to predict the success and financial health of a business by looking at the number of employees, the look/feel of the website, the size of the office or the resume of the owner. Most of us would assume that the only way to really know, is to get a copy of and read the financial statements. While this is a great idea and valuable exercise, there is also another, easy way to narrow down your choices. You could simply choose to start or buy one of the Top 10 Most Profitable businesses – i.e. a venture that statistically has the highest probability of being financially successful.

Sounds straightforward, doesn’t it? But how [exactly] do you find out which businesses are on the list?

It is not widely known in the marketplace, but there are in fact certain industry classifications which have a track record of high net profit margins and solid cash flow. There are also certain characteristics and financial metrics of these select businesses which exponentially enhance their profitability. So much so, that these particular businesses are 5 to 10 times more likely to survive and thrive.

1. Consultants, experts and speakers
This industry includes business advisors, authors, coaches, therapists, psychologists, authors and paid speakers. On average, these businesses enjoy high per hour rates, carry no debt or inventory and have very low fixed expenses. The number of professionals in this area is growing rapidly each year and they are consistently generating net profit margins of 25-35%. Not bad for a business that is borne out of one person’s expertise – the large majority of these businesses employ less than 3 people.

2. Accounting and financial services
While this industry may sound boring – bookkeeping, payroll, tax compliance, accounting advice and software, advisory services, financial/investment advice etc – these practitioners become a whole lot more interesting when they are standing on their wallets. These businesses tend to have the longest client relationships (as most people perceive a huge risk inherent with switching to a new provider) and thus the lowest churn rate and the lowest cost to acquire and retain clients. They enjoy profit of around 23-26%, have enormous pricing power and their services are seen as must-haves, not discretionary spends. By and large, they also tend to have low operating expenses per client and as a percentage of sales.

3. Legal specialists
Despite their reputation as sharks and bottom feeders, lawyers make excellent profit and cash flow (on average 20-24% net profit margin). Their success factors mirror those of their accounting and financial services colleagues. Most clients are attained through WOM and referrals (keeping marketing costs low) and they tend to stay with their advisor over the long term as there is a perceived risk/cost to switching attorneys. Lawyers are fantastic at generating repeat business and up sales. Some of the most profitable areas include DUI defence, criminal law, tax and estate planning and divorce law.

4. Dentists – general and specialists
Dentists have three key operating advantages – they are often able to treat multiple patients simultaneously, they enjoy high average dollar transactions (most of which is not covered by health care plans) and their operating costs are relatively low (when divided by the total number of patients serviced). Yearly maintenance services (cleaning and x-rays) produce high contribution margins and dentists do a great job of convincing us we need them regularly. On average, they spend more than any other health provider on follow ups and re-bookings. Fortunately, the cost of this direct marketing is much lower than the cost of acquiring new patients and produces returns of 18-22% for the practice.

5. Designers
No matter what they specialize in – structures, decor, your brand, high end clothing and accessories – these professionals have a flair for bringing in the money – in fact about 16-19% on the bottom line each year. These practitioners benefit greatly from high end pricing and relatively low variable product costs and operating margins. Their greatest assets are their customer lists and their time. The greatest risk for those who are not as successful in this area is productivity – either not understanding the time involved to complete a job or not charging market rates for their time.

6. Medical specialists and veterinary medicine
It pays to specialize. The medical profession is relatively recession -proof. No matter what, people and pets tend to get sick and we rarely opt to forgo seeking care and treatment. Surprisingly on the rise are highly discretionary services such as plastic surgery, Lasik eye surgery, lap band specialists, infertility treatment and hair restoration. These specialists are often able to charge outside of what is covered by public and private health care (earning profit of around 14-16%) and they earn much more than their general medicine counterparts.

7. Specialised health and alternative medicine
As with traditional medicine, it pays to specialize. Mental health, podiatry, chiropractic, naturopathy, acupuncture, physical therapists etc. enjoy profits of 13-15% due to high average dollar transactions, repeat visits, low cost of goods sold and low operating margins.

8. Eldercare and retirement services
As the average population continues to age, there is a growing strain on young families from both ends – the need to manage child care with a career AND the need to manage the transition of elderly parents into assisted living or full time care. As a result, placement services, retirement villages, aged care services etc. are growing and becoming more lucrative. Private services in particular can earn 12-14% before tax.

9. Insurance and mortgage brokers
These businesses often cost very little to start and operate and earn their money through 2 distinct streams – the upfront fee they earn for securing the deal and ongoing annual trailers (which can often grow to 80% of their total revenue). While recent changes in many jurisdictions have reduced or delayed their initial payments from banks and various institutions, the ongoing passive revenue streams make these profitable businesses at 11-14% on average. The perceived hassle of switching is high, thus most retain customers for long periods of time and promote/receive referrals regularly.

10. Online business, small deposit and lending institutions
The internet has made it possible for anyone to set up shop and sell goods or services online with little or no experience and low overheads. While there are many dud eBusinesses, the ones that are making money are doing it on a huge scale. The most profitable ones (selling services and membership continuity programs) are earning more than $0.20-0.30 cents on the dollar each year in net profit, but examples of these are few and far between. On average, the ones that sell products and/or services should enjoy 11-14% on the bottom line with no debtors, low inventory and a small investment in fixed assets. Specialised credit unions and private lenders are also enjoying profit margins of around 10-13% due to low overheads and a growing mistrust among consumers with the traditional banks.

From this list, we can draw several important conclusions. First professional services is a winner. Of the list above, 8 out of 10 business fall into the category of professional services. The core drivers of their profitability being steady demand for services(despite economic ups and downs), low overheads, high contribution margins and repeat business. Aside from law, specialized medicine, dentistry and accounting, many of these professions also enjoy relatively low barriers to entry.

More often than not, it pays to specialize. Businesses in niche areas are often able to set high prices, command high value sales with large contribution margins and generate both repeat and referral businesses. This lesson can also easily be extrapolated and applied out to traditionally difficult or low profit industries. Take for example, the restaurant business or general trades like welding or electrical services. By becoming highly specialized, these businesses can directly influence the success and viability of their enterprises.

And finally, size definitely matters. In the small to mid size sector, economies of scale in most industries kick in around $1m in revenue – and this is especially pronounced in industries that require an upfront investment in specialized fixed assets like medical equipment, manufacturing equipment and technology.

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